During my 37 years in real estate I have heard every excuse in the book from agents on why they don’t need to attend a sales meeting. Well, here are some reasons why you SHOULD. You are either in the business of selling real estate or you’re not. Professional REALTORS® are engaged in all activities that surround the business. One of those activities is attending your firm’s sales meetings.
Attendance at sales meetings establishes:
- The culture of the real estate office
Every real estate office has a unique culture and vibe. One of the best ways to see if a particular firm is the right fit for an agent is to attend a sales meeting. This allows you to see the interactions between the agents as well as management and staff.
- A consistent message to the public regarding the business of real estate
The message you are delivering to your client may not be consistent with your firm’s vision or even relevant to what is really happening in the market. A sales meeting should provide you with reliable information that aligns with the reality of the industry.
- A forum for cooperation promoting clients needs and interests
Sales meetings allow the agents to interact and share the needs of their clients. Here’s an example: You have a Buyer looking for a 3 Bed, 2 Bath home in a particular area. One of your co-workers may know of a perfect home that’s getting ready to go on the market. If you had never shared that information at a sales meeting, that listing might have been sold before you were even aware of it.
- A format to communicate the latest trends in the industry
Sales meetings should have some sort of educational component. There are so many changes in the real estate industry that it’s hard to keep up. Your broker should be providing consistent updates on the latest trends, tools and requirements within the industry.
You owe it to yourself as a professional and to your clients to remain on the cutting edge of the real estate industry. The easiest way to do this is to attend your company sales meetings. Plus, they usually have some pretty good donuts and coffee as well!
(Photo courtesy of cnn.com)
About the author: Joe Lins is President and Co-owner of CENTURY 21 Discovery. If you are interested in becoming part of the CENTURY 21 Discovery team contact Joe at 714.626.2069.